The Saem: Kissholic Lipstick M in BR01 Sand Wash

I have been on the hunt for the MLBB (my lips but better) look here in South Korea, and it’s been impossible until recently. Here’s a natural-looking lip color from The Saem, and I’m happy with it … well, kind of.


There are two versions of the Kissholic Lipstick line, but I only bought one color: the matte version, in BR01 Sand Wash.




Lip products in South Korea tends to be pink, orange, or red, with the occasional loud purple. There’s rarely anything with mixes of brown or other colors. I noticed that this changed towards the middle of 2015, when marsala started to enter the scene – thanks, Pantone Color of the Year!



This year, there’s more natural lip colors to choose from! Not a whole lot, but there’s some choices now, anyway.



For the March 2016 issue of InStyle Korea, the kpop girl group Red Velvet (here’s their newest music video) did a The Saem lipstick-themed photoshoot.  I’m not sure if they’re signed as permanent promotional models, or if it’s a one-time thing. You can see the rest of the photoshoot at Omonatheydidnt.



None of them are wearing BR01 Sand Wash, unfortunately! Here’s their colors, from the picture above this text.  Note that some of them are wearing colors from the Kissholic Lipstick M line, and others are wearing Kissholic Lipstick S. M for Moisture, S for Semi-Matte.

  • Irene (top left): Kissholic Lipstick S, RD02 Red Velvet
  • Wendy (top right): Kissholic Lipstick M, OR03 Rabbit Food
  • Joy (bottom left): Kissholic Lipstick S, CR01 Bestseller
  • Yeri (bottom center): Kissholic Lipstick M, PP01 Very Berry
  • Seulgi (bottom right): Kissholic Lipstick S, RD03 Spilled Wine


Kissholic Lipstick M (Moisture) colors


Kissholic Lipstick S (Semi-matte) colors



The Kissholic Lipstick M has thirteen shades, a wider range than Lipstick S. They’re all in the usual shades of pink, orange, and red – but with a few brownish colors! Yay, MLBB!



The case is made of light black plastic, and is textured all over.  There’s a dotted faux sewing seam going down the length of the case.  To open it, you pull the cover off to release it.  To close the lipstick case, you push it back down, and it clicks shut.


The lipstick contains 3.7 g of product, and twists up and down.  My lipstick was initially a little bit lopsided – so when I twisted it back down, a side of the lipstick began to scrape off. Easily solved by pushing it back towards the center, though.




It’s almost coral in color, but has just enough brown in it to make it look like it could be natural.  It’s a tiny bit too glossy and pink-ish to be natural, of course – but it comes pretty close.

Some befores and afters:

Before and After

Before and After

Before and After



It’s slightly glossy, but only as glossy as a lip balm.  It goes on really smoothly, and actually glides over my lips.  Super moisturizing. You won’t need a second lip balm, because this is enough.



I can’t really pinpoint what it smells like, but I think the closest description is lemon rind. It is a very, very faint smell.  I can only smell it when I stick my nose right next to the lipstick – to the point where my nose accidentally touched it, and I had to clean lipstick off my nose! On my lips or while applying it, I can’t smell it.


Staying Power

It lasts about 5 hours, and at the end of it, it’s almost gone.  It comes off immediately on drinking glasses and anything that touches your lips, even lightly. I currently have a cold and when I dropped my pills carefully into my mouth from above, my fingers still ended up with lipstick smudges.

It does not leave a stain behind. Once it’s gone, it’s gone.  However, I’m not sure. If there is a stain (there probably isn’t), it’s so light, I can’t see it because it’s so close to my natural lip color anyway.



I’m so-so on this. On one hand, it’s a beautiful color, MLBB colors are so rare here in Korea, and the formula is so moisturizing.  But it’s high-maintenance.  It does that thing I hate about certain lipsticks where I can always feel them on my lips, and have to be super careful or I might lick it away, or accidentally touch it or brush against it with my hair. I would buy it again, but only because my natural-looking lip choices are so limited. And it’s so much cheaper than buying something from an American online store.


Online Stores

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Korean: 더샘 키스홀릭 립스틱M, BR01 샌드 워시
English: The Saem Kissholic Lipstick M, BR01 Sand Wash
Retail Price: 8,000 won
Amount: 3.7 g
Ingredients, Korean:  카프릴릭/카프릭트리글리세라이드, 하이드로제네이티드폴리이소부텐, 폴리글리세릴-2트리이소스테아레이트, 디페닐디메치콘, 피토스테릴/이소스테아릴/세틸/스테아릴/베헤닐다이머디리놀리에이트, 티타늄디옥사이드, 폴리에칠렌, 브이피/헥사데센코폴리머, 페닐트리메치콘, 디펜타에리스리틸헥사하이드록시스테아레이트/헥사스테아레이트/헥사로지네이트, 트리옥틸도데실시트레이트, 마이크로크리스탈린왁스, 알루미늄하이드록사이드, 칸데릴라왁스, 에칠렌/프로필렌코폴리머, 합성왁스, 토코페릴아세테이트, 슈도알테로모나스발효추출물, 녹차씨오일, 동백오일, 마카다미아씨오일, 아르간트리커넬오일, 올리브오일, 해바라기씨오일, 호호바씨오일, 붉은누룩곰팡이추출물, 디이소스테아릴말레이트, 소르비탄세스퀴올리에이트, 카프릴릴글라이콜, 바륨설페이트, 글리세릴카프릴레이트, 로진, 쉐어버터, 정제수, 살리실릭애씨드, 소듐살리실레이트, 시트릭애씨드, 향료, 페녹시에탄올, 적색201호, 흑색산화철, 황색4호, 황색산화철, 적색104호의(1), 적색202호.
Ingredients, English: Caprylic/capric triglyceride, hydrogenated polyisobutene, polyglyceryl-2 triisostearate, diphenyl dimethicone, phytosteryl/isostearyl/cetyl/stearyl/behenyl dimer dilinoleate, titanium dioxide (CI 77891), polyethylene, VP/hexadecene copolymer, phenyl trimethicone, dipentaerythrityl hexahydroxystearate/hexastearate/hexarosinate (dipentaerythrite fatty acid ester), trioctyldodecyl citrate, microcrystalline wax (Cera microcristallina), aluminium hydroxide (CI 77002), candelilla (Euphorbia cerifera) wax, ethylene/propylene copolymer, synthetic wax, tocopheryl acetate, pseudoalteromonas ferment extract, tea (Camellia sinensis) seed oil, Japanese camellia (Camellia japonica) seed oil, macadamia (Macadamia ternifolia, Macadamia integrifolia) seed oil, argan (Argania spinosa) kernel oil, olive (Olea europaea) fruit oil, sunflower (Helianthus annuus) seed oil, jojoba (Simmondsia chinensis) seed oil, monascus extract, diisostearyl malate, sorbitan sesquioleate, caprylyl glycol, barium sulfate (CI 77120), glyceryl caprylate, rosin, shea (Butyrospermum parkii) butter, purified water, salicylic acid, sodium salicylate, citric acid, fragrance, phenoxyethanol, D&C red 6 lake (CI 15850, Aka 201), black iron oxide (CI 77499), acid yellow 23 (CI 19140), yellow iron oxide (CI 77492), red 28 lake (CI 45410, Aka 104), red 7 lake (CI 15850, Aka 202).
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