Pony Effect’s magnetic brush line, and Rae Morris


Pony Effect has two preview videos of a set of magnetic brushes and two metal brush holders: a frame, and a panel. It looks super cool. But is it a coincidence, a ripoff, or a license of the Rae Morris magnetic line? I don’t know, there’s no answers anywhere, but this is all veryyy interesting.

The first video is a hidden link on YouTube:

It was posted on Instagram, but has now been deleted, as you can see below:


I will admit that the design for both the Pony Effect and Rae Morris versions are quite simple and it’s easy to arrive at that design. But when placed side-by-side, I have to admit they are a little too similar.

A Google search will tell you that this has already been a Thing for a couple of years now. The Rae Morris magnetic line has been covered on InStyle (June 2014), Popsugar (January 2015), Into the Gloss (Dec 2015), and also the excellent makeup brush blog Sweet Makeup Temptations (February 2014 and February 2015).



Pony Effect, Metal Brush Frame
40,000 krw (45 aud)


Rae Morris, The Rae Frame
75 aud


Secondly, the smaller plate.


Pony Effect, Metal Brush Plate
25,000 krw (28 aud)


Rae Morris, The Rae Plate
35 aud


Pony Effect’s line is available on Memebox.com and also on the US Memebox site, and will begin shipping on April 18, 2016. Presently, you can only buy them in sets, but individually, the prices are listed from 17,000 won for the Small Eyeshadow Brush, to 40,000 won for the Metal Brush Frame.

Copyright issues aside … admittedly, even with the current exchange rate, Pony Effect’s near-identical version is much more affordable. The whole thing is a mess, but even with the social media fallout and ethical/legal problems, I think that the Pony Effect version will sell very well here in Korea. It’s so much more affordable, and it ships from a location in Seoul, instead of all the way from Australia.

Personally, I already have a bunch of non-magnetic brushes that I’m not about to give up, and I can’t be bothered to rig magnetic tips to them. The magnetic concept is gorgeous though, and I wouldn’t have minded having something like that for myself. It’s a great gift for someone who could use a new set of brushes, or wouldn’t mind having a new set.

An option is to buy the metal brush frame and six brushes from Memebox’s Global Gmarket store.

Searching eBay for the terms “Pony Effect brush” should work, too.

And of course, there’s the original Rae Morris magnetic sets and brushes.

Update, April 21

On this post on Instagram, two days ago (April 19), this is what Rae Morris had to say. Her reply is somewhere in the comments, so here’s a screenshot:




Pony has written a statement on Instagram about the issue.  The statement states that they studied the features, pros, and cons of magnetic brush sets all over the world (where are these products by the way, I want to see?), including Rae Morris’, and improvements were made. This research resulted in the Pony Effect set. The statement also states that the team went through the legalese, design patents and rights etc., and concluded that the Pony Effect set was legally cleared for release in South Korea.

tl;dr? “We totally didn’t copy it; ours is better. And anyway, it’s not illegal.”


안녕하세요! 포니 입니다.

최근 며칠 사이 이슈가 되었던 ‘포니이펙트 마그네틱 브러시’에 대한 제 생각을 말씀드리려고 합니다.
우선 ‘포니이펙트 마그네틱 브러시’는 법의 테두리 안에서 제작되고 생산되어 여러분들에게 선보이는 제품이라는 점을 말씀드리고 싶습니다. ‘포니이펙트 마그네틱 브러시’뿐만 아니라, 지금까지 출시된 모든 포니이펙트 상품은 적법하게 제작이 되었으며 앞으로도 포니이펙트는 관련 법령을 준수할 것임을 다시 한 번 약속드리겠습니다!
여러분들이 궁금해 하시는 마그네틱 브러시 역시 제작에 앞서 포니이펙트팀은 관련 법령과 각종 사례를 검토하였습니다. 레아 모리스의 제품을 포함, 이미 여러 나라에서 만들어진 마그네틱 브러시 제품들에 대해 법률적인 검토를 했고, 비교 대상이 되는 제품들보다 더 좋은 제품을 만들기 위해 다양한 제품들의 특징과 장단점을 분석하였습니다. 그 과정에서 만에하나 혹시라도 다른 분들의 정당한 권리를 침해하지 않기 위해 확인하고 또 확인했습니다. 그 후, 마그네틱 브러시 관련 특허권, 디자인권 등에 대한 검색을 통해 한국 내에서의 출시에 문제가 없다는 점을 확인했고, 더 좋은 제품을 만들어 여러분들께 선보일수 있게 되었던 것이 마그네틱 브러시 입니다.

저희는 여러분들이 잘 아시는 레아모리스의 제품 외에도 세계의 여러 브랜드들의 비슷한 마그네틱 제품들을 보고 또 그런 회사들의 제품에서 영감을 얻었습니다. 그리고 ‘포니이펙트 마그네틱 브러시’에는 다른 업체와는 달리 저희만의 색을 녹여내기 위해 노력했답니다. 그래서 이렇게 여러분들께 선 보일 수 있게 되었죠.

저는 여러분들의 메이크업이 즐거운 경험이 되기만을 진심으로 바랍니다. 또 더 아름다워지는 여러분들을 기대 하고요. 그래서 그 방법을 찾은 것이 유튜브라는 매체 였고, 더 나아가 포니이펙트 출시 였습니다. 제가 알고 있는 팁과 제품 등을 보여 드리며 공유할수있게 된것에 저는 너무나 감사드리며 지내고 있습니다.

물론 그 때문에 생각처럼 영상을 자주 보여드리지 못하지만요.. 저는, 한 번 시작한 초심을 잃지 않고 포니이펙트 제품 개발에 힘쓰고 있답니다. 저는 국내에서 다양한 제품들을 여러분들께 가장 먼저 보여드리고 싶어요. 늘 그것이 제가 할 일이라고 생각하고요. 또, 누구보다 더 빨리 더 좋은 제품으로 여러분들을 찾아보고 싶은 마음이 포니이펙트를 움직이게 하는 힘 입니다.

너무나 뜻하지 않게 이번 일로 인해 많은 분들에게 걱정과 염려를 끼쳐드리게 된 점 정말 죄송스럽게 생각합니다. 정신없이 지내는 통에 대응이 늦어서도 안타깝게 생각하고 있어요. 저와 포니이펙트는 그런 여러분들의 기대에 부응하기 위해 더 단단하게 발전해 나가도록 하겠습니다.

포니 이펙트 마그네틱 브러시를 포함하여, 멈추지 않고 더 유용하고 더 쓸모있는 제품들로 인사드리겠습니다. 모두모두 한분한분께 감사드립니다.

포니가 드립니다.

A photo posted by PONY 포니 (@ponysmakeup) on


And a word-by-word translation by someone on Instagram:

Full translation : Hello, I’m Pony.

I’d like to share my thoughts on ‘Pony Effect magnetic brushes’ as it has been an issue for a few days.

First of all, ‘Pony Effect magnetic brushes’ were manufactured and produced within the boundary of law. I will promise you that all of the products released from pony effect have been produced legally and we will continue to abide by the related legislations!

Prior to manufacture of magnetic brushes, we have reviewed the issues and cases concerning the related law. We had legally checked magnetic brushes all over the world including Rae Morris’ products, and analyzed characteristics and pros and cons of various products to make one with better quality compared to similar ones.

We checked over and over again not to violate others’ rights in the process. After searching patent right and design right related to magnetic brushes, we confirmed we have no problem launching the products in South Korea and we were able to show you better products which were ‘pony effect magnetic brushes’. We were inspired by many magnetic brushes including Rae Morris’ ones. And we tried to put unique personality in ‘pony effect magnetic brushes’ that no other companies have. So we could show you our products.

I sincerely hope that your makeup experience is a joyful one. And I expect you to be more beautiful. So I found ways how, which were youtube, and pony effect. I’m so grateful that I get to share my tips and products with you.

Of course I can’t upload videos more than I hope because of it. I’m working on my products and try not to forget how I began. I want to show you a variety of products within Korea first. I always thought it’s what I should do. Also, what drives pony effect is our passion to deliver great products faster than anybody else.

I am sorry to cause trouble without intention to many of you. I’m sorry for the late feedback. I’ve been tied up recently.

I and pony effect will work hard to live up to your expectations. We will come back to you with more useful products including ‘pony effect magnetic brushes’. Thank you everyone.

From Pony.

A photo posted by @laylamii on


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