This week in Korean brands


Celebrity makeup artist Pony has announced an upcoming beauty line, called Pony Effect. It appears to be in collaboration with Memebox, so… business as usual, but with “Pony Effect” printed on the cases, instead of “Pony X Memebox”?

The day after announcing Pony Effect, she posted an Instagram update about also working with Etude House. Maybe another round of Play 101 products…but not pencils?

Working with @etude_official ?

A photo posted by PONY (@ponysmakeup) on




Missha takes the prize for releasing the most new products this week: the Virgin Coconut skincare line, the Enriched Oatmeal skincare line, Bubble Foam, 3D Luster eyeshadows, Signature Super Light Oil Foundation (in C21, C23, W21, W23), and 10 shades of Triple Lip LX glosses.



A’Pieu appears to be determined to release at least one new product per week. This week, we have two new products: Hidden Solution Egg Nose Clearing Kit, and three Cleansing Foams.



Etude House restocked 2000 units of their online exclusive In The Cafe eyeshadow palette, at 9 am KST. Not surprisingly, it sold out within minutes.




The Saem physical stores have a 1+1 sale (buy 1 get 1 free) on it’s new eyeshadows, until October 31. A slight catch: buy 1 new eyeshadow (with the white case), and get one of the old eyeshadows (black case) for free.



Innisfree has a new cuticle balm treatment, called Intensive Nail Balm. It retails for 10,000 won for a 10 g tube.



Nature Republic has released a Greentinol skincare line. The line includes an essence, toner, cream, and mask sheet.

New LOHB’s store by Seoul’s Jonggak Station, exit 4.

Watson’s is selling 8,900 won Halloween Lucky Boxes, in collaboration with Essence Cosmetics. The boxes appear to contain a random selection of: mascara, nail polish, eyeshadow, assorted palettes.

This is the second and probably last “Brand News” update. 😉 It was fun while it lasted.

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