Igari makeup sightings in Kpop

Igari makeup (aka イガリメイク, aka hangover makeup) has been around for a while in Japan. Igari Shinobu, a Japanese makeup artist, is said to have started this trend, hence the name. Not sure if he’s the first person EVER to have done it, but he’s the one who made it cool this year. The main feature is blush focused in the front-center of the face, instead of the side cheekbones.  This look has been going “mainstream” in Korea this month. Probably because of autumn? Maybe.

igari-iu

Here, we have IU in her Twenty-three music video, released on Oct 22. She face-plants into the cake at 0:17, which is … wow.