Etude House’s Zero Sebum Drying Powder is a matte powder, and part of its newly-released (last month!) Zero Sebum product line.
Presently, my matte powder is Innisfree’s No-Sebum Mineral Powder. Both brands are owned/made by Amore Pacific, so mayyyybe they’re dupes for each other? (Quick answer: NO. Very different ingredients.)
Edit: Updated April 2016
Innisfree’s is already my HG powder, and I am probably a member of the Innisfree mineral powder cult or something. But Etude House’s packaging is always lovely, the pricing is dangerously affordable, and I’m weak. So I tried it out.
Cute, cute packaging from Etude House, as always. The package is screwed onto the package insert. You know, the kind where you unscrew the cap, take off the paper insert, and re-cap the product.
The sticker covering the dispensing holes is easy to peel off, and comes off cleanly. The applicator puff fits perfectly inside, nice and snug! If I turned this upside-down, I suspect the puff would stay inside the container.
Despite only a 1 g difference (Etude House 6 g, Innisfree 5 g), there’s quite a difference in container size. Etude House’s fits nicely in my hand, and it’s a nice size to grasp. Innisfree’s is a little on the smaller side and slightly more awkward to hold.
The packaging is nice, sturdy plastic. The powder puff is the flat kind, and in the same lovely pastel green.
When I tested both, I found that they look, feel, and apply the same. I wouldn’t be able to differentiate them in a blind test. But I would be able to pick them out in a scent test!
They smell very different. Innisfree’s has a slightly almost-mint scent to it. I mean, it says right there on the container: Innisfree No-Sebum Mineral Powder with Jeju natural mineral and natural originated mint. Etude House’s smells citrusy, almost like lemongrass. If I had to pick, I would say that I prefer the Etude House scent – but that’s a personal preference.
The powder is very finely milled, just like Innisfree’s. It fills in all the cracks and pores.
The powder does have a slight white cast to it, but it’s very slight.
Long Story Short
And then the time came when I ran low on Innisfree mineral powder and the local Innisfree store was sold out of all but the Blur loose powder. Argh! So I dug up this Etude House Zero Sebum powder from my, uh, collection?
And you know what, it ended up serving me exactly the same as Innisfree. It feels the same as Innisfree, and at the end of my eight-hour workday, my face was still powdery and matte. No greasiness at all. Etude House and Innisfree’s powders: totally swappable. I would buy them interchangeably, except that I have my doubts about the citrus oils in Etude House’s powder.
The powder has a lot of citrus oils that could be burning up my face: lemon, lime, orange, bergamot! There’s no way of knowing what amount of citrus oils is in the product, and whether or not it’ll end up reacting and potentially burning my face when mixed with sunlight. I wasn’t sure if I wanted to experiment with this in the daytime … I did end up doing it anyway, of course.
And the ingredients list: silica, mica, caprylic/capric triglyceride, hydroxyapatite, dimethicone/vinyl dimethicone crosspolymer, methicone, citrus aurantium bergamia (bergamot) fruit oil, citrus limon (lemon) peel oil, eucalyptus globulus leaf oil, pinus sylvestris leaf oil, citrus aurantifolia (lime) oil, citrus aurantium dulcis (orange) peel oil, origanum vulgare leaf extract, chamaecyparis obtusa leaf extract, salix alba (willow) bark extract, lactobacillus/soybean ferment extract, portulaca oleracea extract, cinnamomum cassia bark extract, scutellaria baicalensis root extract, gossypium herbaceum (cotton) extract, 1,2-hexanediol, isoceteth-10, glyceryl caprylate, water, butylene glycol, saccharide isomerate, phenoxyethanol.
I plugged the ingredients list into CosDNA, check it out.
Etude House’s powder is priced at 6,500 won for 6 g (1 gram = 1,083 won). Innisfree’s is 6,000 won for 5 g (1 gram = 1,200 won). The price difference is so small.
I will be sticking with Innisfree No-Sebum Mineral Powder. I like that I don’t have to weigh the pros and cons of citrus. I love Etude House’s attempt at a matte powder – it’s just as good, as long as you don’t read the ingredients list! But in my opinion it doesn’t have any major pluses over Innisfree.
Korean: 에뛰드하우스 제로피지 드라잉 파우더
English: Etude House Zero Sebum Drying Powder
Retail Price: 6,500 won
Amount: 6 g
Ingredients: silica, mica, caprylic/capric triglyceride, hydroxyapatite, dimethicone/vinyl dimethicone crosspolymer, methicone, Citrus aurantium bergamia (bergamot) fruit oil, Citrus limon (lemon) peel oil, Eucalyptus globulus leaf oil, Pinus sylvestris leaf oil, Citrus aurantifolia (lime) oil, Citrus aurantium dulcis (orange) peel oil, Origanum vulgare leaf extract, Chamaecyparis obtusa leaf extract, Salix alba (willow) bark extract, Lactobacillus/soybean ferment extract, Portulaca oleracea extract, Cinnamomum cassia bark extract, Scutellaria baicalensis root extract, Gossypium herbaceum (cotton) extract, 1,2-hexanediol, isoceteth-10, glyceryl caprylate, water, butylene glycol, saccharide isomerate, phenoxyethanol.
Brand page: etude.co.kr 6,500 won / etudehouse.com 6.50 usd
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